About Experience Strategy Contact Get in Touch
Business Consultant Digital Marketing AI Automation

I help businesses grow —
sustainably and profitably.

Marketing strategist with 7+ years building growth systems across F&B, retail, health, and tech. I combine data, creativity, and AI to turn strategy into measurable results.

See How I Think or get in touch →
Scroll to explore

How I See Business

Every business should be built to last — and built to profit.

I've worked with 14+ brands across F&B, retail, health, and tech. The ones that win aren't always the loudest — they're the ones with the right strategy, consistent execution, and systems that scale.

My approach starts with understanding the business: its economics, its customers, and where the real leverage is. Then I build marketing systems that don't just generate noise — they generate results you can measure and repeat.

Accounting background means I think in numbers and accountability. AI fluency means I build systems that work while you sleep. Business experience means I know what actually matters at the end of the month.

7+
Years Experience
14+
Brands
5+
Industries
Nanan Somanan
Based in
Bandung, Indonesia

Track Record

Brands I've Worked With

From local coffee shops to nationwide FMCG brands — each engagement built on strategy, not just execution.

Diksian Creative
Creative Agency
Diksian Creative
Business Manager · Current
Leading business operations, client strategy, and team performance across multiple active accounts.
150 Coffee & Garden
F&B
150 Coffee & Garden
Digital Marketing Manager
Built full digital marketing stack — from content strategy to paid campaigns, driving consistent customer acquisition.
Tivaza Clinic
Beauty & Health
Tivaza Clinic
Markeertising Specialist
Integrated marketing and advertising for aesthetic clinic — positioning, lead gen, and conversion optimization.
LidiGeli
FMCG / Retail
LidiGeli
Marketing & Ads Specialist
Nationwide snack brand — managed marketing planning, campaign optimization, and digital channel development.
PORTEE
Fashion / Retail
PORTEE
Social Media Project Manager
Directed social media strategy and content execution, growing brand presence and community engagement.
Eighteen Coffee
F&B
Eighteen Coffee
Digital Marketing
Developed digital identity and customer acquisition strategy for specialty coffee brand.
Kopi Anjis
F&B
Kopi Anjis
Digital Marketing
End-to-end digital marketing for popular local coffee brand, focusing on community-led growth.
The Beutik
Retail
The Beutik
Marketing
Brand building and marketing campaigns for local retail brand.
Juragan Laptop ID
Tech / E-Commerce
Juragan Laptop ID
Strategic Marketing · 2017–2019
Early career foundation in strategic marketing within tech retail and e-commerce.

How I Build Growth

Full-Stack Digital Marketing Strategy

Not a collection of tactics — a connected system. Each stage feeds the next, turning one-time visitors into loyal customers and repeat buyers.

①
ACQUIRE — Paid Activation
Multi-platform advertising to drive targeted traffic
▾
Meta Ads (Facebook & Instagram)
Google Ads (Search & Display)
TikTok Ads
Marketplace Ads (Shopee, Tokopedia)
CPAS — Collaborative Performance Ads
②
ENGAGE — Organic & Content
Building presence and trust through content
▾
Content Strategy & Calendar
Community Building
SEO & Content Marketing
KOL / Influencer Collaboration
③
CONVERT — AI-Powered Conversations
Turning interest into action via smart messaging
▾
WhatsApp Business API Integration
AI Agent / Chatbot for Instant Response
Automated Lead Qualification
Product Recommendation Flows
Human Handover for High-Intent Leads
④
RETAIN — Database & CRM
Building a data asset from every touchpoint
▾
Data Collection & Unification
CRM Integration
Customer Segmentation
Lead Scoring & Lifecycle Tracking
⑤
REACTIVATE — Targeted Outreach
Turning past customers into repeat buyers
▾
WhatsApp Broadcast Campaigns
Email Marketing Sequences
Retargeting Ads
Personalized Offers by Segment

What I Do

What I Can Do For You

Focused on outcomes, not activity. Every service ties back to business results you can measure.

🧭
Business Strategy
Building sustainable, profitable business models. From market analysis to operational planning — I help you make the right decisions at the right time.
📈
Digital Marketing
Full-funnel campaigns from awareness to conversion. Strategy, execution, and optimization — systems that compound over time, not just one-off campaigns.
🤖
AI Automation
Implementing AI agents to scale operations without scaling headcount. Practical AI that solves real business problems — not just hype.
🎯
Paid Advertising
Multi-platform ad management across Meta, Google, TikTok, and marketplaces. Data-driven optimization focused on ROAS, not just impressions.
⚙️
Growth Systems
End-to-end marketing infrastructure — CRM, automation, analytics, and reporting. The kind of setup that makes growth predictable and scalable.

Let's Talk

Ready to talk strategy?

Whether you're looking for a consultant, a collaborator, or a full marketing partner — I'm here. Let's build something that lasts.

Chat on WhatsApp hello@nanansm.com LinkedIn →